Fifth Avenue Blooms imagined by Van Cleef & Arpels
To celebrate the arrival of spring and Mother’s Day, Van Cleef & Arpels was invited to partner with the Fifth Avenue Association and imagine numerous immersive installations along Fifth Avenue in New York City. From May 1st – 31st, twelve blocks along the Avenue will be transformed into a floral sketchbook created by French artist, Alexandre Benjamin Navet with fourteen colorful sculptures complimented by live flowers, titled Fifth Avenue Blooms imagined by Van Cleef & Arpels. Pedestrians along the Avenue are invited to step into the artist’s universe: arches, benches, pergolas and other architectural elements in the artist’s signature bright colors and energetic lines punctuate the stroll and provide opportunities for visitors to take a moment of respite and enjoy the scenery. All are encouraged to immerse in the saturated tones, and capture the moment to celebrate the spring 2022 season.Venue: Fifth Avenue
Fifth Avenue from 47th street to 59th street
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