To celebrate the arrival of spring and Mother’s Day, Van Cleef & Arpels was invited to partner with the Fifth Avenue Association and imagine numerous immersive installations along Fifth Avenue in New York City. From May 1st – 31st, twelve blocks along the Avenue will be transformed into a floral sketchbook created by French artist, Alexandre Benjamin Navet with fourteen colorful sculptures complimented by live flowers, titled Fifth Avenue Blooms imagined by Van Cleef & Arpels. Pedestrians along the Avenue are invited to step into the artist’s universe: arches, benches, pergolas and other architectural elements in the artist’s signature bright colors and energetic lines punctuate the stroll and provide opportunities for visitors to take a moment of respite and enjoy the scenery. All are encouraged to immerse in the saturated tones, and capture the moment to celebrate the spring 2022 season.

Fifth Avenue from 47th street to 59th street Map
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