The scientific wonder that is the “Prince George Effect” has reared its (cute) head again.
According to TIME, thanks to Prince George’s tireless fashion sense, Crocs sales have risen over 1,500% since the heir was photographed wearing the shoe brand's toddler line.
What is the “Prince George Effect”? Every clothing item the Duke and Duchess’s son wears sends that brands profits skyrocketing, such as when aden + anais, a New York based baby wear company, watched their website crash (twice!) after their sales saw a 600% increase when George was seen in one of their swaddles. Now Crocs is enjoying that same success.
If the brand is good enough for royal offspring, it's worth a look for your children—and you. Their flagship store is currently located on 34th St. To make your trip even more worthwhile, click here for a coupon that will give you a free gift just for visiting the store.
Crocs is currently located at 152 W. 34th St. Call 212-695-4090 or visit crocs.com for more information.