In 1970, 35-year-old Umberto Ianniello strolled around New york City's Little Italy and realized there were only a couple of seafood restaurants in the entire neighborhood. Named after the last Prince of Italy, Umberto kept the idea to himself until he spoke to his parents about his idea of opening a restaurant! His parents encouraged Umberto to realize his dream, and in 1972, Umberto Ianniello opened his first restaurant, Umberto's Clam House on Mulberry Street in New York City.

With an unpretentious atmosphere, and an enduring concern for freshness Umberto worked tirelessly to achieve unprecedented quality and uniqueness at his restaurant. This came to fruition in their open kitchen (which became part of Umbertos alluring ambiance) and helped make Umbertos Clam House an overnight success!

For over 40 years, Umbertos Clam House has served Little Italy and has established itself as an eating institution. Umbertos is a New York City landmark stop for Manhattanites, tourists, and celebrities.