New York Charm(s): A Q&A with Pandora JewelryJuly 12, 2017 - by City Guide News Desk
Pandora, one of the leading names in jewelry for more than 30 years, offers women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices. Known primarily for their vast selection of iconic charms (and beautiful bracelets to wear them on), Pandora makes it easy to express your personal style in your own unique way. City Guide sat down with Pandora to find out the secret of the jeweler's charm(s).
CG: Your locations in Herald Square and Times Square are both concept stores. What does that mean?
PJ: A concept store is a Pandora jewelry location that exclusively carries the entire Pandora Jewelry collection, as well as exclusive merchandise that is not available in other stores. From the second you walk into these stores, you capture the energy and essence of what our jewelry is all about.
CG: We hear you have exclusive NYC charms only available in the city. Tell us more.
PJ: Our Herald Square and Times Square locations carry many exclusive charms. Our signature charms are the 14K gold and sterling silver Big Apple charm engraved with NYC, and the white looking glass Murano charm engraved with New York City and a red apple. We also carry a Statue of Liberty charm which is part of the landmarks collection, as well as a New York skyline charm.
CG: What are your gift giving recommendations other than charms?
PJ: Our stores have the full collection of Pandora necklaces, earrings, and rings. For people who are unsure of what to get we suggest our Vintage Allure Jewelry Gift Set. This is the perfect gift that will be loved and cherished forever. Our brand-new sparkling strand bracelet is made of rhodium-plated sterling silver and detailed with cubic zirconia stones. The sliding clasp, which makes it easy to adjust to your wrist and preferred style, makes it the perfect choice for any special family member or friend.
CG: Tell us the advantages of becoming a Pandora Club Member.
PJ: If you’re a Pandora addict, this is a must-have, as you will receive advance notice of new collections, promotions, and events, as well as exclusive limited edition charms only for club members. Come in and ask one of our associates today!
CG: What are some of the latest fashion and jewelry trends and how can we embrace them by shopping at Pandora?
PJ: Our new slogan is "Unique as You Are," which is designed to celebrate the individuality of women. From their inimitable hearts and minds to their matchless talents, strengths, and style, Pandora jewelry honors women just the way they are—unique. From strong individuals to diverse groups, women of all ages, ethnicities, archetypes, and attitudes are profiled in Pandora’s brand new platform, underscoring the all-encompassing nature of Pandora and unlimited opportunities for personal expression.
CG: What are some styling tips you can offer our readers?
PJ: Our concept stores offer Pandora stylists who can show you how to layer your bracelets, stack rings, or find the perfect necklace to wear every day or on special occasions. Whether it’s stacking two or three rings on each finger or combining leather, silver, and gold bracelets together. Overall, you can never have enough arm candy, so show it off all at once!
CG: What is your company mission?
PJ: Pandora’s mission is to offer women across the world a universe of high quality, hand-finished, modern, and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. We are a partner in helping to explore and craft a unique personal story to complement every style, every day.
We are also committed to giving back. Over the last few months, we partnered with many charities. One was Dress for Success and Oprah Magazine which was a very successful event in our Times Square store. We also partnered with the American Cancer Society and helped to raise money for Breast Cancer Awareness.
Pandora Jewelers has two Manhattan locations, Herald Square: 1284 Broadway (btw. 33rd & 34th Sts.), 212-643-9760; Times Square: 110 W. 42nd St. (btw. Broadway & Sixth Ave.), 212-273-3267, pandora.net