Line Friends, one of the fastest-growing character brands in the world, has opened its first official flagship store right in the center of everything: New York’s Times Square. The opening coincides with the one-year anniversary of Line Corp’s listing on the New York Stock Exchange.
Line Friends is a major force in Asia, where its characters are used on the top messenger app Line, which boasts 220 million active users. Of the 11 characters, the signatures are “Brown,” “Choco,” and “Cony.” You can’t miss Brown in the Times Square Lines Friends flagship, as a gigantic “Mega Brown” sits in the middle of the story and draws constant attention as a photo op. (The rest of the space is also an Instagrammer’s dream, with over 500 character items for sale and an entertainment space full of themed rooms.
Line Friends has collaborated with renowned brands like Lamy, Uniqlo, L'Occitane, Brompton, Samsung, Swarovski, and Moleskine. The Times Square flagship is the first of 45 Line Friends concept stores worldwide to open up in the U.S. In just a few short months, it has already become a major draw for New York tourists.
1515 Broadway, 646-866-7788, linefriends.com
