Launched in 2007, Ankasa has quickly become the darling of the decorator set. The shop is stocked with virtually hundreds of throw pillows (in myriad shapes, sizes, and styles) and decorative accessories; the new 2,000-square-foot boutique in SoHo is chockablock with mirrors, candles, tabletop china, tote bags, picture frames, lighting fixtures, and linens.

The brainchild of Sachin and Babi Ahluwalia, Ankasa offers handsomely designed home furnishings that have been featured in countless magazines and are, needless to say, found in a clutch of manses belonging to bold-face names. The prevailing color palette is by and large earth-toned, but the surface decorations, patterns, and prints are hardly shrinking violets. With most items made in India, the design principle of more is more is more triumphs, and surfaces can be embellished with sequins, buttons, rhinestones, soutache braiding, jewels, and embroideries.

Novelty pillow treatments include elaborate mélanges of crocodile, needlework, and opulent trims. A new offering in the downtown shop (the company also has a boutique on the Upper East Side on Madison Avenue) is a custom pillow bar, where customers can choose from Ankasa’s reference library in which thousands of pillow styles are archived—and the company’s workroom will then custom-craft those personal selections. (Some pillows are so elaborate that they retail for $400 or even $500). Additionally, the new SoHo flagship shop offers a full-service interior design and consulting business. -- Ruth J. Katz

Also located at 1200 Madison Ave. (87th-88th Sts.), 212-996-5200.